There’s a buzz in the Park Lane office today ahead of our first affiliate evening at the O’Shea Gallery in central London tonight. The event will welcome some of the affiliate network’s most celebrated members all eager to sample our house champagne LeComber Et Fils and to be some of the first to see our Best of British Jubilee range of products.
As part of our rapid online growth strategy, Park Lane joined affiliate marketing leaders Affiliate Window in March this year. Our Champagne Reception tonight is to put some faces to names – (something increasingly difficult in the digital age!) and to showcase our premium products and service.
Affiliate Manager Jon Morse said, “I’m really looking forward to tonight. We already work with some fantastic affiliates and we’re excited about building more relationships with new online companies that are as ambitious as ours. The night will be a great opportunity for us to meet our affiliates and for the affiliates themselves to find out a little about each other. As a channel, affiliate marketing is one of the most diverse, with bedroom bloggers and large multimillion pound businesses all capitalising on the UK’s love of a good deal!”
Park Lane will be represented by Alastair, Nick, James, Will and Jon who have all polished their shoes and straightened their ties for the event.
Our warehouse team have been busily putting together personalised champagne goodie bags for all those attending and the speeches have been rehearsed. With champagne already chilling in the fridge at Park Lane HQ it promises to be an enjoyable evening.
Park Lane Champagne Affiliate Reception. The O’Shea Gallery, 4 St James’s Street, London. Thursday 6-8pm
How about a youthful blanc de noirs (all black grapes and no chardonnay) for a refreshing glass on a warm evening after cycling home from work? Or a demi-sec (higher sugar content thr0ugh the added dosage) instead of a pudding wine or with cheese after dinner? What about no added sugar at all with zero dosage or brut nature which makes a delicious dry and crisp glass? Perhaps the best known is a full fat three year plus bottle age pure Chardonnay blend (blanc de blancs) where the brioche and biscuit aromas really come to the fore.
On the Ides of March, it seemed sense to dodge the daggers in the back and review the first weeks of 2012.
Jon Morse
will be heading the way of Mrs H on Sunday as it is literally the perfect gift! The whole range of accessories, special occasion goodies and hampers in particular are all under development so we plan to have our range properly established for all the key events this year, and ready for the Christmas onslaught from September… yes we really are thinking of Christmas already despite the daffodils only just having risked peeking their heads up.
And so we wondered where our personalised champagne ends up. Special birthdays, engagements, new babies, weddings, civil partnerships and thank you gifts remain ever popular – spiced up with the Valentine’s and Mother’s Day celebrations. We have seen our bottles in use at The Brits by Capital FM radio, displayed in Vogue Magazine, quaffed during the Fuzz Wire event at Tower Bridge, handed out to purchasers of new Rolls Royce cars and specially commissioned bottles to celebrate Liverpool FC winning the Carling Cup… and much more beyond.
And with a possible commission pending for a very special division of the UK army for which the dagger is central to their Cap Badge, “backs to the wall” really is the order of the day to avoid modern day Brutus seeing his destiny through…
Champagne Charlie recounts her Valentine’s experiences for us all to share – and take note of!
One Valentine’s in Italy several years ago, I was pursued vigorously by Vincenzo, a Neapolitan tour guide who had fallen in love with me, as only an Italian could. I think I’d accidentally smiled at him or asked him the time when the thunderbolt struck. He followed me around my hotel in Sorrento, a cross between a cute puppy and John Leslie. He jumped out behind pillars to greet me or stopped his coach to serenade me in front of his clients. Why I agreed to go on a date with him, I’ll never know. I think it was a mix of weariness and guilt. The latter emotion was the amount of money the poor boy was hemorrhaging on roses. Everyday another bouquet would arrive at my door. First there were cream ones, then yellow, peach, pink, and finally red. 24 stems in each bouquet to show double the passion. After a week of this and also the fact that I had been upgraded to a suite to house my flowers I finally agreed to go out for dinner.
We promenaded down to the Ristorante Caruso, dedicated to the famous tenor. The food was exquisite. We ate frutti de mare and drank the finest prosecco I have ever tasted. Enzo was fabulous company and his efforts to impress me were unmatchable, unfortunately they were also indigestible. The next three days my life was centered round my new friend, the white porcelain bowl. My outing to Vesuvius was cancelled, my day trip to Capri postponed. However my wretched intestinal tortures were nothing to the anguish poor Enzo endured. He was wracked with despair. What had he done? Each evening he kept a vigil for me. I explained to him in a series of letters (I looked dog rough and didn’t want to shatter the illusion) that it wasn’t his fault; it was just a duff oyster. We parted company as friends (unlike the oyster). I have no doubt he bounced back quickly. His overwhelming courtship will not be forgotten.
I remember one occasion, back in my ever so naughty past, when I was dating a gentleman of advanced years and wicked ways known as Comb-Over Man (COM). It was early December and we were on our way to a lavish do in Rutlandshire. Unfortunately we bumped into one of COM’s alcoholic compadres, Bad Johnny (BJ), who invited us back to his house for a quick screaming orgasm. How could we refuse? After multiples I realised we were late for dinner. Now incapable of driving, BJ’s son drove us to the party on a trailer full of wood chippings attached to his quad. This wouldn’t have been so bad if hadn’t been blizzard conditions.
‘Had we crashed the car? What on earth had happened?’ “Yes, it was awful – the car’s a right off,” said COM. “Could we have a drink?” I looked at him in astonishment. Everyone fussed over us both. “Brandy!” called Major Broom. “What they need is brandy.” As he ushered us in to the drawing room he had a brainwave. “How about Champagne cocktails?” I pleaded for clemency but COM thought it was a splendid idea. I surveyed the scene, everyone was in smoking jackets and wearing monogrammed slippers. Where was I? Downton Abbey? As I was introduced, I discovered all the guests had double-barrelled names so, in order not to be left out, I decided for one night only to be Charlotte Smith-Reather.
COM knocked his glass back and began to smile inanely. I sipped mine but soon discovered it had evaporated and everyone around me was listening to my witty vignettes and laughing uproariously – I was a hit. Thankfully many of the guests got ‘drink envy’ and soon cocktails started to flow all round. By the end of dinner I couldn’t speak and it was best I didn’t. COM was necking the ’62 port and becoming more inappropriate by the minute. It was at his suggestion of playing ‘naughty horses’ things really began to unravel. All I remember was riding a high court judge to victory at 50/1 – the favourite had been taken out by The Chair. Now that’s a party – you won’t get that kind of atmosphere with boring mulled wine.
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