A love of champagne born out of consumption! No but seriously, champagne is the world’s greatest brand of wine by region and it is a super product to be involved with on a day to day basis.
Alastair initiated the concept of Park Lane Champagne in 1995 with the offer of high quality personalised champagne to prestigious organisations in small and manageable quantities, backed up by a first class service. It seemed sense that there was demand in the market for five star customers such as Sunseeker, Grosvenor House hotel and Deutsche Bank to have their own personalised champagne, given that Harrods and the Dorchester did.
And so Park Lane Champagne was born and the offer to join Price Waterhouse Coopers declined. Fast forward over 15 years and Park Lane Champagne is constantly improving its offer to ensure that the motto of delivering excellence is always adhered to. The business has substantially the same focus, although digital technology has helped deliver next day service, drastically reduce label lead times and costs and generally increase efficiency. 2009 saw the start of an internet adventure to take the service online and so far, the feedback is great.
In the downtime, wife Suzie and three super children ensure that not every spare minute is spent pursuing key interests of shooting, boating, gardening, and cars. Breeding highland cattle and amateur bee-keeping certainly add variety! Alastair has a great interest in wine generally – and especially how different moods and moments influence personal wine selection decisions.
And the same is so true of champagne – different champagnes suit different occasions. Does Alastair have a favourite? Well, the champagnes which Park Lane supply as personalised champagne certainly manage to please at least 90% of people 90% of the time, and that can’t be bad. He did choose both the producers and the cuvées, though…!
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